numara 
Automated flows
Start flows from specific events: inactivity, cancellation, an expiring pass, a first check-in or a lead who has gone quiet.
Add-on module
CRM & marketing
Keep the conversation going when visits stop.
Choose what starts a follow-up: missed visits, a cancellation or an expiring pass. numara runs the flow you’ve set up, with emails and tasks for your team.
Build segments, campaigns and automated flows from your member data. You choose the triggers and messages. Double opt-in forms, a lead pipeline and referral links help you follow each enquiry. Email goes out from your verified sending domain.
CRM & marketing
What you can do with it
Tasks for your team
Where a call beats an email, a task lands in your team’s win-back list.
Campaigns & templates
Emails to saved segments, with templates and a suppression list — from your own verified sending domain.
Double opt-in forms
Embeddable forms for trial classes or waitlists; consent is properly recorded.
Leads & pipeline
Follow prospects from the first enquiry to membership — including where the enquiry came from.
Referral links
Coaches and members share personal links; you see where new members come from.
FAQ
CRM & marketing: questions & answers
How does numara handle consent and unsubscribes?
Forms use double opt-in and store proof of consent. Every marketing email carries an unsubscribe link, and unsubscribes stay in force even after erasure.
Do I need a separate newsletter tool?
No. Campaigns, segments and automated flows run inside numara, based on the data that already lives there.
Privacy
Member data deserves clear rules.
Permissions, consent and erasure requests are part of running a studio. numara gives your team tools to handle them.
Hosted in the EU
The core platform runs on Google Cloud in the Netherlands. Our privacy information explains the service providers involved.
Agree responsibilities
Before using real member data, we work through data processing responsibilities and the integrations your studio needs.
Double opt-in with proof
Consent is recorded with time and text; unsubscribes stay in force for good.
Handle erasure requests
Authorised team members can anonymise profiles while retaining the records and unsubscribe safeguards that need to remain.
Strictly separated
Every studio is separated from all others; every role only sees its own area.
No trackers
This website sets no cookies and loads nothing from third parties — so there is no cookie banner either.
Let’s walk through your working day.
Bring your questions. We’ll show you the workflows that matter to your studio and work out what getting started would involve.